Poster Mock Design Primary Research

Ellie Burrell-Bicker - No Preference

In my opinion, the red background is the most effective because this will link with the crime theme featured in your film trailer, however I like the brain image as this will also link with the two sides to the male protagonist featured in your media product. With the red background, add the splats that are on your yellow background. Overall, the layout of the posters composition seems successful, you just need to involve a bit more text information e.g. upcoming release (season), the slogan, and maybe a review from a critic.

Kieran Panchal -  Yellow Poster

I love the style of both posters, as i can see that inspiration has clearly been taken from the successful designer Saul Bass. The way the posters use significant objects for the film creates a sense of familiarity for viewers that have already seen the film but also enigma for those who haven't. The simplistic set-up with block colours and minimalistic information (just the title and 'coming soon') is particularly effective, as it gets the message across to the consumer without including any irrelevant or additional advertising jargon - setting the film apart from others already on the market. My preference is the yellow poster. I think that this piece is particularly effective for many reasons. Firstly, i love the way that it uses texture, with the coffee stained-style background, which adds a sense of realism and 3-dimensional effect. The kerning and the capitalisation of the letters suggests impact and is additionally captivating.

Josh Manley - No Preference

For me I feel that a very successful poster could be made from a combination of both of your poster mock up ideas. This is because I believe that their are aspects of both which you could potentially include to still form a simplistic yet effective poster. Your simplistic approach allows for the text and central image to  easily stand out from the background. I feel that the colour of your first poster is more relevant to your film genre as the colour red has connotations of blood. Also I like the fact that you have included a review/quote which shows that you have considered the conventions to what is included film posters. I feel that the central image of the second image is the most successful due to the detail included which could work very effectively with the red background. Also I like the sense of texture created with the blood splats on the background which could relate much better to the red background and ultimately relating to your genre very effectively. 

Danielle Fletcher - No preference

Out of the two mock up's of the posters, I feel like I prefer a hybrid of the two. I love the effect on the yellow back ground, however I believe the colour red is stronger. So perhaps put the effect onto the red. I prefer the brain logo in the centre of the poster as it links with 'Sanity' and the mind. The quote on the poster is effective, however I prefer the 'Coming Soon' font from the red backgrounded poster. The font on the yellow background also is more interesting as it is bold and clearer. 

Overview 

It is clear from the research that both poster designs would be successful but audiences would prefer a mixture/hybrid of the two posters. They would like to see a mash up of the red colour, as it has connotations of blood, with the emblem and blood splats featured in the yellow design. I will therefore take this into consideration when creating my final poster, in order to create a successful poster that advertises my film yet also appeals to the target audience of the film. many of the review also mention that I should include more information about the film or its release, however this is contrasted other views that believe that the poster works better as it is simpler. 

Film Title Ideas (Mind Map)

The mind map above highlights the various ideas that I have brainstormed in order to try and select a title for the film that my trailer is advertising. All of the names relate somewhat to the films plot and what I will feature in my trailer. The name that i have chosen, and i believe that best suites my film trailer, is Sanity. I have chosen this as it is short and snappy and will get stuck in the audiences head, yet relates well to my films plot, allowing audiences to get a sense of what the film is about from the title alone.

Magazine Mock Up Designs

Poster Mock-Up Design

When creating the two mock posters I have used artists Saul Bass and Chung Kong as inspiration for my designs as they create minimalistic movie posters in a similar style. The style is successful as it is interesting and engaging for the audience, however makes them question the films content or why the emblem or logo is used and relevant to the film. many audience members who haven't seen the film will be unable to identify why the logo is used, however this will become clear when the film is watched and the emblem/logo will become relevant to the plot.

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Ancillary Task Research (Poster)

Ancillary Task Research (Magazine)

Detailed Research